SOCIAL MEDIA REPORT
LALIFF
A top-notch international gathering that showcases the rich and diverse experiences of the Latino community through various mediums including film, television, digital, music, art and more, regardless of platform. It is committed to promoting the representation of the Latino perspective and serves as a platform for both emerging and established artists.
OBJECTIVE
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The objective of the Instagram campaign was to increase brand awareness, engagement, and get my audience to buy tickets for out independent and movie films.
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Our target audience are people living in the Greater Los Angeles aged 18-35. We aimed to achieve this by creating and sharing visually appealing content that resonates with this demographic and drives engagement through ads, Reels, likes, comments, and shares.
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Additionally, we aimed to increase our follower count on Instagram by 5% over the course of the campaign, with a goal of reaching 2k followers by the end of the campaign festival.
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Ultimately, our objective was to increase brand awareness and engagement, and build a loyal and engaged following on Instagram, which would serve as a platform for future marketing efforts.
WHAT I DID FOR LALIFF?
Managed Social Media Accounts With Increased Reach:
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Instagram +17%
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Facebook +5%
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Twitter +4%
Developed Comprehensive Social Strategy For Festival & Executed On:
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Created graphics for social media channels
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Monitored, managed, and engaged with social media followers
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Channels: Instagram, Twitter, and Facebook
Managed Social Media Accounts With Increased Reach:
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Video coverage
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Digital photography
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Produced content including interviews with talent, guests, and volunteers.
CAMPAIGN STRATEGY
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Our approach for the Instagram campaign was to create visually appealing and engaging content that resonated with our target audience of young adults aged 18-34.
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To achieve this, we identified key content themes that were relevant to this demographic, such as movies, Los Angeles, film and etc.
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We also identified key influencers in these areas and sought to collaborate with them to reach our target audience.
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For example, Xochitl Gomez, Edward James Olmos, and Warner Bros. Father of the Bride cast.
Tactics
In terms of tactics, we leveraged Instagram's visual storytelling capabilities by creating eye-catching graphics and images, as well as short and engaging videos that showcased our talent and films. We also made use of Instagram's features, such as Stories and Reels, to create a more immersive and interactive experience for our followers.
Drive Engagement & Reach
To drive engagement and reach, we actively monitored our account for comments and direct messages, and responded to our followers in a timely and engaging manner. We used targeted Instagram ads to reach our target audience, and encouraged our followers to share our content with their own followers.
Highlight Key Results
Website Taps
Our website traffic also increased, with a May 1st to June 9th Overall Results for Accounts Reached 11,640 +9,440% rise in visits from our Instagram account, demonstrating the effectiveness of our cross-promotion efforts.
Sales
Our sales saw a noticeable boost, with a 5% increase in online purchases from customers who had engaged with our Instagram content.
Followers
We saw a 17% increase in our Instagram followers over the course of the campaign, growing our reach and exposure on the platform.
Engagement
Our engagement rate saw a notable increase, with a +315% rise in likes, comments, and shares on our posts.
Highlight Key Insights
Having zoom and phone meetings with my volunteers 3 weeks before LALIFF and training them how to write social media copies, creating graphics, and getting to learn about my volunteers personalities and their skills sets.
I onboarded 12 volunteers and assessed their skills sets quickly and found where they fit best in the different areas of social media.
What worked the most and had the best interactions was Instagram post, reels, and IG Stories.
When LALIFF started all my volunteers we were good to go when it came to filming, writing copies quickly, editing videos, and creating graphics on the spot.
What Could Be Improved
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I suggest hiring or give a stipend to LXiA Social Media Team to take over and manage LALIFF content.
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LALIFF needs to create a brand, social media, copywriting, graphics, content creation management team.
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Start hiring or asking for volunteers and completing the team in Jan. LALIFF in Feb. along with a social media strategy.
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There needs to be a triple checking system in which Diana and Sergio need to approve the graphics template of posting order before any graphics or content goes out to the public.
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My suggestion would be to hire a team of 4 people
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Social Media Manager
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Copywriter/Editor
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Remote and on-site Graphic Designer for only social media
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Social Media assistant
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You would need to create a detailed list of which events, movies, animation, etc. that need to be promoted or posted before March.
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When you onboard your social media manager they can get started if you are only hiring one person
Social Media Analytics
Started with 12,632
Increase to 2,184
Caption for Posts & Graphics
COPY
OPENING NIGHT FILM AND GALA! 🎉 Wed. June 1st of #LALIFF2022 film festival we bring you @DisneyOrigDocs’s #MIJA Directed by @isabelcastropics! The screening will happen at the @ChineseTheatres and will be followed by a gala party with live performances by @mijadoris, @jackshaupt, @theaitons and @dj_josegalvan.
For more info and buy your TICKETS check out our link in BIO
COPY
BODIES WILL TUMBLE AND ROLL (@bwtrfilm) is a #LALIFF2022 short from our Inclusion Fellowship (Afro-Latino Cohort)! Watch how a group of BIPOC cheerleaders confront one another and…survive creepy killers? 🔪Airing Saturday, June 4 at 9 pm @ TCL Chinese 6 Theaters.
Directed by Eli Vazquez (@itselivazquez) ⚡️,USA Get your tickets using the link in our bio!
COPY
MUCHISIMAS GRACIAS to our #LALIFF2022 volunteers for devoting their time to plan, organize, and execute a spectacular film festival! 👏🎞 We appreciate their leadership in handling the cameras, assisting our attendees, interviewing artists, helping with social media, and more ❗️
We will miss your energy and enthusiasm, and we look forward to seeing you next year! ✨🤍
Conclusion
Overall, our approach was focused on creating visually appealing and engaging content, leveraging key partnerships and collaborations, and actively engaging with our followers to build a loyal and engaged following on Instagram.