Email Marketing
When it comes to email marketing, I’m an experienced copywriter and marketer. I help sustainable brands boost their sales and increase brand awareness through personalized email campaigns. Shoot me a message, and let’s get to work!
Overview
Tucker Gunleather is a specialty store that sells high quality gun holster.
As their email marketing specialist, I:
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Created content calendars to plan out on-brand campaigns for the month
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Performed market research to get inside the minds set of target audience
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Crafted powerful copy subject lines
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Designed on-bran emails
Here’s an example of an email I created for Tucker Gunleather 👇:
Problem & Solution
Tucker Gunleather has a loyal fan base, but I noticed the brand wasn't fully engaging with its audience. To address this, we began sending more targeted emails, focusing on news, new products, and educational content to drive greater demand.
My Process:
Tucker Gunleather has a loyal fan base, but I noticed the brand wasn't fully engaging with its audience. To address this, we began sending more targeted emails, focusing on news, new products, and educational content to drive greater demand.
Email Strategy Audit Check
- My process starts with doing an audit of your email marketing strategy to find out what’s working and what isn’t.
Craft a Strategy
- After getting a pulse on Tucker Gunleather brand's email strategy, I devise an improved marketing plan and create a
content calendar, all while keeping Tucker Gunleather audience's needs in mind.
Research!
- After locking in Tucker Gunleather strategy, I dive into the nooks
and crannies of your Tucker Gunleather pain points and desires. I
use surveys, analytics, and to understand Tucker Gunleather
audience as deeply as possible. This leads to more personalized content and greater sales.
Clean List
- I ensure your email list is filled with active, happy subscribers at all times so you can have a healthier sender reputation and more emails landing in that inbox (not spam!).
Target-Focused Emails
- I leverage segmentation and automation to tailor messages to specific audiences. This approach is essential for building trust and driving sales.
👈 For this campaign, we partnered with Affirm to offer monthly payment plans, helping customers manage costs over time for their favorite brands.
Here are the Key Deliverability Metrics 👇:
Here are the Results 👇:
Even with a 0% immediate order rate, the email generated $870.75 in sales, showing its effectiveness in influencing purchases over time.
