Delaware Lottery: Regulated Social Media Publishing
Slice Communications | Jan 2026 to Jun 2026
My Role: Social Media Strategist

 

Overview

I managed daily publishing and community moderation for the Delaware Lottery's Facebook and Instagram accounts through Slice Communications. As a regulated client, every post had to be accurate, on time, and aligned with the marketing guidelines that Slice and the Delaware Lottery created together. Over March to May 2026, the accounts generated about 3.9M views, including a four-week stretch that reached about 1.66M.

What I Owned

• Built and maintained the Google Sheets and Google Docs used to plan each month of content.

• Scheduled and published posts seven days a week in Eastern Time while working from Pacific Time.

• Checked every post against the marketing guidelines before it went live.

• Wrote final copy and paired it with graphics and videos from the creative team.

• Posted Facebook event pages and made sure event banners were up.

• Moderated the Facebook community daily, hiding scam comments and blocking spam and scam accounts to keep the page safe for followers.

• Responded to community questions about ticket purchases, finding winning numbers, and locating nearby retailers, and pointed people to the right Delaware Lottery contact or resource.

The Workflow

Each month, my project manager and I built a Google Doc listing who approves each type of post. After my manager set the monthly topics, I wrote the copy, matched it to the creative assets, and sent everything for approval. Once approved, I scheduled posts in Agorapulse or published directly on the platforms, which is how most posts went out.

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Community Management

A high-traffic lottery page attracts scam accounts and a steady stream of customer questions. Every day I reviewed comments, hid scam and spam activity, and blocked repeat offenders so followers weren't exposed to fraud. I also answered questions in the comments, including how to buy tickets, how to find out who won, and where to find a nearby retailer. When a question needed an official answer, I directed people to the right Delaware Lottery contact instead of guessing.

​Challenges and How I Handled Them

• Late approvals: Some posts were approved close to their posting time. I stayed on standby, published as soon as I had the go-ahead, and flagged open items to supervisors early.

• Scheduled posts not publishing as expected: When scheduled posts didn't go out on time, I checked every morning at 6 am PT and posted manually when needed to protect the Eastern Time schedule.

• Graphic sizing: When a graphic arrived in the wrong dimensions on a tight turnaround, I resized it to the platform spec so the post still went out on time.

• Scam and spam activity: I reviewed comments daily, hid and blocked scam accounts quickly, and kept responses accurate and on-brand.

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Results

Facebook and Instagram, March to May 2026 (Agorapulse reporting)

• About 3.9M views across both platforms, with a peak week of 645K views

• About 1.66M views in a single four-week stretch (Apr 30 to May 28)

• About 4,600 engagements, with the strongest week topping 1,350

• Grew the Facebook audience by 157 followers over the period

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Instagram post highlights, March to June 2026

• Published and tracked 86 Instagram posts with a 2.9% average engagement rate (interactions per account reached)

• One post drew 6,930 views, 527 interactions, and 225 shares

• Another reached 2,659 accounts, and a third reached 1,058

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What I Learned

This account taught me that clear communication is what keeps a high-volume schedule on time. Working across time zones and approval tiers, I learned to confirm approval owners early, build in buffer time, and check in proactively so deadlines stayed manageable. I'm also interested in how audience data can guide posting schedules so teams can focus their effort where engagement is strongest. These are habits I bring to any fast-paced, high-stakes publishing environment.