top of page

STRATEGY/CONTENT

Legends Animated

Legends Animated.png

Legends Animated: Convention Content and Promo Kits for a Nonprofit Animation Company
Legends Animated (Freelance) | Mar 2024 to Oct 2025
My Role: Content Creator and Event Photographer/Videographer


Overview
Legends Animated is a 501(c)(3) worker-self-directed nonprofit animation company that promotes the appreciation of animation as a storytelling medium. Over two years, I was their freelance content partner at WonderCon, Comic-Con, and LightBox Expo. I wrote the copy, designed the panelist graphics, photographed and filmed the panels and the booth, and built promo kits that gave panelists ready-to-post content.


The Challenge

  • Before each event: Panelist bios, headshots, and titles had to be gathered and turned into brand-matched speaker graphics, with client approvals that kept pace with the event date.

  • At each event: Panels and the booth had to be captured in loud, crowded halls without disrupting the live program.


What I Owned

  • Wrote the promotional copy for each event’s panels

  • Collected panelist bios, headshots, and titles, and designed the speaker graphics

  • Ran review rounds with the client so every asset matched the brand before it went public

  • Built the Panel Promotion Kit and Post-Panel Promotion Kit for LightBox Expo 2025, with ready-to-post captions, graphic links, handles, and credit lines

  • Photographed and filmed panelists and the Legends Animated booth

  • Fixed footage and audio problems before delivering files

  • Sent photos and videos directly to the panelists, and organized everything else in Notion and Airtable databases for the client

The Event Calendar
Event
2024
2025
WonderCon
Mar to Apr
Mar to Apr
Comic-Con
Jun to Jul
Jun to Jul
LightBox Expo
Sept to Oct
Sept to Oct

Spotlight: The LightBox Expo 2025 Promo Kit
For the “Bringing Your Indie Animation to Life” panel on Oct 25, 2025, I built one document that gave everyone what they needed to promote the panel before and after it happened.

  • Before the panel: Captions for Instagram, Facebook, LinkedIn, Bluesky, and the newsletter, with the event details, time, room, and link

  • After the panel: Thank-you posts for panelists to share, with photo and video credits already included

  • Graphics: A landscape version (1280 x 800 px) for the full panel and portrait versions (1080 x 1350 px) for each panelist

  • A handle directory: Social handles for each panelist and each project across Instagram, Bluesky, LinkedIn, YouTube, Facebook, and TikTok, so everyone was tagged correctly

Screenshot 2026-10-18 at 5.45.14 PM.png
Screenshot 2026-10-18 at 5.48.23 PM.png
Screenshot 2026-10-18 at 5.48.58 PM.png

Results

  • Six convention runs over two years, covering WonderCon, Comic-Con, and LightBox Expo in both 2024 and 2025

  • A reusable Promo Kit and a photo, video, and graphics library delivered to the client and the panelists

  • Panelist photos and videos delivered directly after each event

​

What I Learned
Putting everything in one place early, with the right sizes, captions, handles, and credits, made it easy for panelists to promote the event and kept approvals moving.

bottom of page