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STRATEGY

NuBoom Studios

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NuBoom Studios: Organic Instagram Growth
NuBoom Studios | Sept 30, 2025 to Present
My role: Social Media Manager

 

Overview
NuBoom Studios has strong creative assets and wanted to grow beyond its existing followers. Working with my supervisor and the studio's co-CEOs, I built a planning and handoff process, helped write the copy, and published every post on Instagram. As of October 2026, the account has grown from 2,420 to 6,058 followers (+150%), and 86 posts have generated about 270,000 views.

 

What I Owned

  • Built a master scheduling calendar planned weeks ahead, with a clear handoff cadence between the creative team and publishing

  • Kept the team on track for delivering content on time, checking in with my supervisor and the co-CEOs

  • Helped write the copy for posts

  • Helped edit videos when the team needed it

  • Published every post on Instagram, 1 to 2 a week

  • Tailored copy and pacing to the audience (51.2% US-based, 55% male and 45% female)

  • Tracked performance on every post to see what earned shares, saves, and follows​​

Focus                            What I Did                                                    Outcome​​

Asset Management 

Master scheduling calendar and advance planning

A steady cadence of 1 to 2 posts a week

Content Production

Followed up with the team on deliveries and helped with copy and edits

Content ready ahead of scheduled dates

Audience Discovery

Short-form video as the core format

57.6% of campaign reach came from non-followers

Results (Instagram Insights)

  • Followers grew from 2,420 to 6,058, a gain of 3,638 (+150%), as of Oct 2026

  • About 270,000 views across 86 posts, with a median of about 2,100 per post

  • About 17,400 interactions, equal to 6.4% of views and 13.7% of accounts reached

  • More than 2,700 shares and reposts and 1,300 saves

  • Top post: 22,125 views, 12,765 accounts reached, 1,385 likes, and 52 new follows

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What I Learned
A predictable workflow comes before growth. Once handoffs were planned weeks ahead, the team could focus on making content people wanted to share, and the shares and saves on our top posts showed which videos worked. Following up early with everyone who owns a piece of the content kept the schedule on track.

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