Welcome To Payless Pop-Up Store

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Monica Rodriguez is a Journalism Major in her Senior year at CSUN. Her interests involve drawing, learning new skills, animated movies, and music. Rodriguez is focusing primarily in Public Relations and aspires to work in the Entertainment field of Animations.

Tis the season to be shopping! 

It is that time of the year again, which your favorite social media influencer promoting amazing shoes items from Palessi pop-up store. 

Palessi shoes store has the top modern chic style that will make you and your friends jelly with green. The shoes prices are ranged from $300 to $3,000 and these shoes are the must buy gift of this Christmas season. 

Now you are thinking there is no way I can get these shoes to look like my social media idol. Well now you can just for the low, low, price of $19.99. Brought to you by Payless shoe store and there amazing campaign.

Through a Public Relations tactics Payless fools influencers with a fake pop-up store. This was a social experiment to remind shoppers that you can wear fabulous design shoes for an affordable price. 

Why in the first place did Payless create this campaign? It was due to the drop of sells, shutting down nearly 700 of their stores and losing customers to Amazon. In order to stand out from their competitors the Payless team researched case study of how to create a viral buzz. 

For example, in “2008 tested the idea that price affects perceptions of quality. Subjects were given inexpensive wine to drink, but those who were told it was more expensive described it as more flavorful and pleasant to drink,” said Jordan Valinsky, CNN Business. 

I admire how Payless handled there pop-up store social experiment and how they influence the influencers. Plus, Payless did all this during the most busiest shopping season of the year. 

I predict since the Payless pop-up store went viral you will see a rise in sales for the up in coming year. 

Wishing you and your family a wonderful Holiday Season!